Lexus wants to give people a chance to call the shots in a new video campaign focusing on its upcoming 2011 CT 200h five-door hatchback. It's called "Dark Ride".
The luxury marque is making a short action film with a recognizable star racing around it a new model. Now you're thinking, "Wait, didn't BMW do this a while back? And Audi (kind of), more recently?"
Ah, but those films weren't interactive...