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Showing posts with label Lexus. Show all posts

Lexus Loses Big In the U.S.A.: Outpaced by Two of its German Rivals

It took eleven years for Lexus to earn the title of top dog of the U.S. luxury car market, and roughly the same amount of time for it to lose it. As a result of parent company Toyota’s accelerator pedal recall saga and the fifty percent drop in production capacity caused by the Tōhoku earthquake, old guard automakers BMW and Mercedes-Benz have left the Japanese upstart gasping for air in third place.

According to automotive forecaster IHS, Mercedes-Benz will most probably sell 254,100 cars and SUVs in the States topping BMW’s estimated deliveries of 250,400 units. Lexus is projected to drop to third place with 192,900 sales.

Audi of America has launched a new advertising campaign that will most likely generate a similar response from the competition in the premium segment. Under the tagline “Car Carrier”, the two Audi commercials feature a BMW owner that goes nuts when he sees a truck full of brand new automotive metal from Ingolstadt.

The Lexus CT200h compact hybrid will debut in racing car guise at an endurance race this weekend at the legendary Nurburgring Nordschleife circuit. Entered by Gazoo Racing, the same organization that races the Lexus LFA, the CT200h will compete in the Adenauer ADAC Rundstrecken-Trophy. Around 200 cars will line up at the start of the six hour-race. Read more »

Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

With monthly average sales of around 2,000 units this year, Lexus’ cars continue to be a scarce commodity on Europe roads and we somehow doubt that being crowned the official vehicle of His Serene Highness [very sic…] Prince Albert II of Monaco will help improve the Japanese automaker’s position in the market. Read more »

Toyota Overtakes BMW as World's Most Valuable Brand

The BrandZ Top 100 annual study revealed that Toyota is once again the world's most valuable auto brand, after losing the position last year to BMW due to the massive recall campaign. Toyota saw an 11 percent increase in its brand value, which is now rated at $24.2 billion (€16.85 billion). The research company Millward Brown, whose global brand director said Toyota’s recall had not affected consumers’ confidence in the carmaker, compiled the ranking. Read more »

Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

Study finds the Most Vandalised Car in Britain is the Lexus IS

Bad news for Lexus IS owners across the pond: if you happen to own one of the Japanese brand’s entry-level sedans, you’re in possession of the most vandalised car in the UK. Runners up are BMW’s Z4 sports coupe and MINI’s entry-level One model. It’s all been revealed as part of SwiftCover.com’s Vehicle Vandalism Index (VVI), whereby the UK-based insurer analysed some 2,000 motor insurance claims. SwiftCover claims director Robin Reames explains:

“Our analysis shows that luxury cars are more likely to be targeted by vandals, however, it's interesting to see the MINI One in the top three. The majority of vehicles in the top ten are what we call 'executive cars', likely to be driven by high earners who see their car as a status symbol, with just one 4x4 making up the top ten.”

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

In the ingloriously named, “small premium car segment”, the BMW 3-Series is king. A good all-rounder with sporting pretensions and cred, a nice assortment of engine and equipment options, and perhaps most importantly, a variety of body styles including a coupe and station wagon derivative that have ensured its market supremacy.

All 3-Series models are doing their bit to keep sales high. According to a study released by R.L. Polk & Co., from 2008 through this past February, the 3-Series sedan covered around 60 percent of the model's retail registrations, with the coupe, convertible and station wagon versions accounting for the rest of the sales.

For those who still believe in the institution of monarchy and the legitimacy of kings, queens and royalty in general in this day and age (…some 2,500 years after the Athenians gave birth to democracy), 2011 will be marked by the royal weddings of Prince William to Catherine Middleton, and to a lesser extent, Prince Albert II of Monaco to Miss Charlene Wittstock.

If you wondering what all this has to do with the world of automobiles, Lexus’ European division announced today that it has received the royal stamp of approval from His Serene Highness [HSH] Prince Albert II of Monaco. The latter appointed the Japanese automaker as the official supplier of luxury cars to the blue-blooded residents of the Sovereign Prince of Monaco.

Making its debut at the Big Apple is a concept for a high-performance version of the Lexus CT 200h hybrid hatchback conceived and executed in partnership with Fox Marketing.

Starting with a production CT 200h, the tuner modified the 1.8-liter gasoline engine by adding an Eaton supercharger along with a Climax Racing intake manifold and a Yonaka air to water intercooler among other upgrades to push output to an estimated 300HP. Additionally, Fox Marketing said it has boosted the factory batter power, but did not provide further details.

In an attempt to help reduce California's $26.6 billion deficit, the state's Citizens Compensation Commission has decided that members of the Senate and Assembly who drive state-sponsored vehicles will have their annual vehicle costs cut from $7,453 to $3,600. That boils down to $300 per month for expenses (gas, insurance, etc.), and oh, they'll have to drive their own cars as of December…

California lawmakers average an income of $131,000 per year before retirement benefits, and reducing vehicle costs is one minor cut that's being made for the betterment of the whole. Some people thought the measure was a bit too broad, not taking into account lawmakers' locations.

One of the star attractions of next week’s 2011 New York International Auto Show will be a new concept model from Lexus called the LF-Gh Hybrid. We’ve already brought you the first details and photos on the sedan study, but now we’ve got official footage of the LF-Gh. Those of you looking to catch a glimpse of the concept model on the move will have to skip through towards the end of the 7-minute long clip. Read more »

Lexus LF-Gh Concept Hybrid Sports Sedan Unwrapped: 50 High-Res Photos

Today’s the day for Lexus to formally lift the wraps off its new LF-Gh hybrid concept ahead of its global debut at the 2011 New York International Auto Show, which runs for the public from April 22 to May 1. The Japanese firm’s latest concept is for a premium grand tourer that previews a new design direction for the next generation of Lexus models.

Even though Toyota’s luxury division won’t say it, the LF-Gh’s also hints at a replacement for the GS given the proximity in size between the two models as the concept measures 192.5-in. long, 73.6-in. wide, 57.1-in. tall while riding on a 112.2-in long wheelbase. In comparison, the current GS is 190.7-in long, 71.7-in. wide, 56.1-in tall and rides on the same 112.2-in long wheelbase.

Lexus says that through this exercise, it redefines its L-Finesse design philosophy, which debuted in 2001, adding that it represents a bolder styling that “unites hard and soft; and energetic and soothing elements”. Needless to say, the LF-Gh has borrowed many styling elements from Lexus’ first supercar, the LF-A, including the body surfaces as well as the shape of the tail lamps, headlights and front grille.

The devastating consequences of the March 11 Japan earthquake and tsunami on the country’s auto industry continue to unfold. Today, Toyota Motor Corp. announced that it will reduce its North American production because of the lack of parts. The Japanese auto giant said that over the next few weeks, its American vehicle plants will operate on a reduced schedule, with production suspended on April 15, 18, 21*, 22, and 25. The same goes for most of the company’s North American engine and component plants that will follow a similar schedule.

Toyota's luxury brand Lexus released the first official teaser shots of the new LF-Gh hybrid concept car, which will make its world debut at the upcoming 2011 New York International Auto Show (April 22 – May 11). The name of the concept stands for Lexus Future Grand Touring Hybrid, and according to the Japanese company, the LF-Gh “sets out to redefine the premium grand touring sedan.”

The Toyota group has announced price increases for most 2011MY cars, SUVs and trucks it sells under the Toyota, Scion and Lexus brands. These increases will be applicable for cars produced from May onwards. The only models that will keep the same prices are the Tacoma pickup truck, Yaris sedan, Scion tC, Scion xB, Lexus CT 200h and Lexus LFA.

For the past eleven years, Lexus has been Numero Uno in U.S. luxury vehicle sales. Not so in China, where Germanic giants BMW, Mercedes-Benz and Audi lead the pack and Lexus is relegated to a paltry fourth.

One issue is customer service, or rather a level of customer service that fails to differentiate Lexus from its competitors. As business owner and Lexus customer Maggie Lin explains: “Nothing stands out from Lexus's service. I don't feel there's anything special compared with what Audi has been doing. They are more or less the same.”

It’s one of the reasons Lexus’s Chinese arm has sent two of its top managers to the United States to learn how things are done at the brand’s North American operation. According to J.D. Power, Lexus sold just a fifth of market leader Audi’s sales total for 2010. That’s just 49,000 vehicles to the latter’s 236,000. There’s also the issue of consumer tastes.

In one of the cleverest ads from the 1980s, Lexus stacked fifteen champagne glasses on the hood of its (then new) LS400 sedan...and then placed it on a dynamometer. Taking the LS400 up to a simulated 145 mph (233 km/h), the viewer marvels as the glasses remain exactly where they should be. The ad ends with the Lexus logo and the words, “The Lexus LS400 is designed to stir the soul...and not much else.”

It’s a great bit of advertising and holds up pretty well even today. There is one question that many would-be Lexus owners may be asking themselves today: are the cars still as good as they were back then? Has engineering perfection über alles survived twenty years of market reinvention and product development?

Could Toyota's source code hold the answer to its sudden acceleration problems? Possibly, and it's currently working with attorneys to smooth out how this code will be analyzed in its ongoing unintended acceleration legal woes.

For those of you too fried to remember, Toyota had a bit of a flub a couple years ago regarding unintended acceleration in some of its vehicles; the problems were originally blamed on floor mats, poorly designed pedals, and driver error.

Currently, plaintiffs and their attorneys are still fighting for a proper explanation and compensation even though "the [U.S.] government's comprehensive review of Toyota's source code found no electronic causes of [unintended acceleration] in Toyota vehicles."

ellena formelent

Lexus Loses Big In the U.S.A.: Outpaced by Two of its German Rivals

Audi Challenges BMW, Mercedes and Lexus with new Ad Campaign

Lexus CT200h Race Car to Debut at the Nurburgring

Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

Toyota Overtakes BMW as World's Most Valuable Brand

Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

Study finds the Most Vandalised Car in Britain is the Lexus IS

Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

BMW 3-Series Still Top Dog despite Strong Competition

Sic…Lexus Becomes Official Supplier to HSH Prince of Monaco who will use an LS Hybrid for his Wedding

2011 NYIAS: Lexus CT 200h Supercharged to 300 Horses

California Set to Slash Lawmakers' Vehicle Costs in Half, No More Freebies

A Detailed Video Look at Lexus’ New LF-Gh Hybrid Sport Saloon Concept

Lexus LF-Gh Concept Hybrid Sports Sedan Unwrapped: 50 High-Res Photos

Toyota Reduces North American Production Due to Lack of Parts from Japan

Lexus Teases the LF-Gh Hybrid Concept ahead of NYIAS World Premiere

Price Increases for Toyota, Lexus and Scion in the U.S.

Why Lexus Lags Behinds its German Rivals in China’s Luxury Market

Lexus Owner Recreates Epic LS400 “Champagne Glass” Ad from the 1980s

Source Code: Toyota Fights to Limit ECU Code Viewing in Legal Battle