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This Ain't a Joke: Russia's Lada to Sponsor Renault F1 Racing Team


Remember all the classic Lada jokes of the 80s and 90s of the sort that one could crank out endlessly because the patterns are so reliable? Jokes like these: "What do you call a classic Skoda? A Lada" and "What do you call the shock absorbers on a Lada? Passengers".

Well, even though a partnership between Renault's F1 division and Lada sounds like a good foundation for a new joke, it isn't. Seriously now, Renault announced today a sponsorship deal with Russia's AvtoVAZ that will see branding from Lada on the chassis of the Renault F1 Team R30 race cars during the 2010 season.

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