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Located in the Umm Al Nar area of the city, the new facility was unveiled in the presence of Rolls-Royce CEO Torsten Müller-Ötvös. The showroom has an area of 900 square meters (9,688 sq-ft) and can display five cars. The unit has an also new dedicated service facility, a coffee bar and a customer configuration lounge where future Rolls-Royce owners can specify their cars to their taste through a variety of color, trim samples and options.
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The car seen here is Fenice Milano's "Diva" and, for all intents and purposes, it's the kind of Ghost the "Opulence" commercial guy would drive with his 'wimmens' and giraffe in the back.
This is not the kind of "Italian elegance and style" I have come to expect from the boot-shaped Mediterranean country known for beautiful women, beautiful suits, beautiful cars, and beautiful food.
"I'm quite confident that we're going to see a Ghost derivative to come," said the British automaker's CEO, Torsten Mueller-Oetvoes in an interview reported by Bloomberg. "There's still a lot of potential in the market."
Even though it features the exact same body kit with restyled bumpers, spoilers, side skirts and additional air vents as well as alloy wheel designs with the Gold Edition, this time Mansory skipped the Fast-&-Furious paint job and gaudy gold trim in favor of a simple white finish and unpainted 22-inch rims. The silly-looking boot lid spoiler is still there, but overall, a huge improvement over the Gold Edition.
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The new Ghost sells for around $250,000 compared with $380,000 to $450,000 price tag of the four available variants of the British firm's flagship Phantom series, thus opening a new market for Rolls Royce.
While it's obvious that a film like Iron Man requires a planet's-worth of special effects, stuff like wrecking cars usually shouldn't. We all saw how poor choice of CGI affected Ithe fourth Indiana Jones movie.
That's why it's refreshing to see that some of the fancy cars destroyed in Iron Man 2 were real. Tony Stark's Rolls-Royce getting destroyed at a race in Monaco was legit (but filmed in California).
If you've got the time there are a bunch of variables to choose from: 12 colors (although any color you can dream up they'll do), three kinds of wheels, and a Ghost-exclusive Silver Satin hood (although with the right investment, people could probably get it on any model they choose).
Obviously a firm believer in the doctrine 'the gaudier the better', Mansory came up with a wild gold-on-blue paint job that sets the Ghost apart not only from its stock brethren but probably from anything on four wheels.
Mansory's motto for its latest creation is "Unlimited Luxury in a Golden Robe". That translates to a blue colored body finish and more decorative gold (or gold paint, we're not sure) than you would find at a Mr. T lookalike convention in Las Vegas.
The package also includes an aero kit with side skirts, new front bumper with additional LED lights and side air vents, a boot lid spoiler and a rear apron with an integrated diffuser that houses unique tail pipes.
The car is fitted with 22-inch alloy rims shod with low-profile rubber from Dunlop (265/30 R22 at the front and 295/30 R22 at the back).
There are no teaser pictures or sketches of the interior, but Mansory claims that it has refined the cabin with special leathers, diamond-quilted ornaments, ultra-suede lining from the roof line to the dashboard and carbon fiber trim.
Under the bonnet, Mansory's tuners performed several upgrades including enlarged bi-turbochargers, recalibrated ECU, a new exhaust system boosting the 6.6-liter V12 engine's output from 570HP and 780Nm to a whopping 720HP and 1,020Nm or 752 lb-ft of peak torque.
The extra power shaves half-a-second off the 0-100km/h (62mph) sprint with Mansory's Rolls Royce Ghost completing the task in just 4.4 seconds while the removal of the electronic speed limited allows the car to reach a maximum velocity of 310km/h or 193 mph.
We'll have more on Mansory's Rolls Royce Ghost after its official presentation at the Geneva Show next week.
Despite the fact that the Japanese tuning firm has only released one teaser shot of each saloon, we can tell that the packages include new bumpers, spoilers, rocker panels, larger alloy wheels and suspension kits.
We'll bring you all the details on Wald International's new tuning proposals as soon the company launches the products.
