Ford has barely been moving half of what it predicted at the low end of annual Flex sales. However, since its platform is so spread out through the FoMoCo portfolio, the Flex helps spread some costs around while giving Ford a big people-mover. But there's more to the Flex than just being a box on wheels, and not enough people get it yet.
With the new Explorer "SUV" coming out, people are insinuating that the Flex could be put down if it can't start pulling more of its weight. Some argue that the two vehicles are much too similar, both seating seven, offering AWD, and being "aimed squarely at families".
Yes, they are family cars, but for different kinds of families. Two related products with two unique customers? My goodness, good thing Ford has a marketing division.