As part of its ongoing marketing campaign for the all-new 2011 Jeep Grand Cherokee that is scheduled to arrive in dealerships later this month, Chrysler put up a dedicated 103 feet long and 52 feet tall building wrap at its headquarters in Auburn Hills.
The canvas wrap features the new Jeep model and the company's new tagline, "The things we make, make us", which made its screen debut in the very first TV spot for the 2011 Grand Cherokee (watch it here).