As you most likely know, the State of California is in a dire budget crunch - $20 billion to be precise. And when there are financial difficulties, legislators tend to come up with all sorts of ideas to increase the State's revenue.
In California's case, Sen. Curren Price, D – Los Angeles, has proposed a bill that will allow the Department of Motor Vehicles (DMV) to study the use of digital license plates that would flash ads and public service announcements when the vehicle is stopped for more than four seconds, whether in traffic or at a red light. However, at all times, the license plate number would remain visible in some section of the digital screen.