Only a month after it first went on sale in Europe and a week in the U.S., BMW's brand-new 5-Series sedan, codenamed F10, is sold out in all-markets with customers having to wait up three to four months for deliveries, according to company officials.
"The 5-Series is at the core of the BMW brand and we knew it was going to be a very strong vehicle for us," said Ian Robertson, BMW's sales boss, today in an interview at an industry conference in Bilbao, Spain. "In the U.S., where it's doing very well, it could come to between 15 percent and 17 percent of our business as we ramp up," Robertson added.