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Geneva Show: Giugiaro's EMAS Italian Kei Cars


Italdesign Giugiaro's latest design study is a three-car plug-in collection debuting under the name EMAS, which stands for Eco Mobility Advanced Solutions (Emas also means "gold" in Malay). Built in collaboration with Proton and Lotus Engineering, their goal is to showcase variable-design mini-sized cars that provide the interior space of mid-sizers.

For reference, the silver 5-door is the Emas Comfort, the orange one is the Emas Country, and the white 3-door is the Emas3 City.

The shared platform was designed in-house by Italdesign Giugiaro, and with its hybrid system's layout the seating position the Emas family retains a crossover-ish ride height. Thanks to their nifty packaging, interior space is at a maximum.

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