Will Aston fans and owners begin to see the future as Ulrich Bez sees it? With the Aston Martin Cygnet, which recently debuted in Geneva, Bez says the British marque hopes to create "a more sustainable product lineup".
This means lowering Aston's carbon footprint company-wide and fulfilling a niche that supposedly exists. After all, Aston Martin is a business, and businesses are about making money in the long term.
According to Bez, "We have many customers who live in London, Paris, Rome or Milan, and who would like to drive their Aston Martin more often, but with a V12 sports car, it's just not appropriate. They tell me that they want an Aston Martin that fits better into their urban lives. And it is our job to give them what they want."