The awkwardly named "5 by Peugeot" is a near-production concept car from Peugeot that will have its world premiere at the 2010 Geneva Salon in the beginning of March. It previews the French firm's all-new 508 sedan that could be revealed as early as this fall at the Paris Motor Show.
The automaker describes the 508 concept car as "another indication of the changing face of Peugeot" and as "providing an insight into the marque's future ambitions in the large luxury vehicle segment."
From what we understand, the production 508 will replace both the VW Passat-fighting 407 and the unsuccessful Audi A6-sized 607 sedan. This is also suggested by the concept model's exterior dimensions which at 4,860mm long, is 42mm shorter than the 607 but 168mm longer than the 407 sedan.