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GM Plays Up German Heritage in New 2011 Buick Regal Campaign


These are some of the new print ads that General Motors will use to hype its all-new 2011 Buick Regal [a.k.a. the N.A. version of the European Opel Insignia] to U.S. buyers. The Detroit automaker agency has readied several messages, including one that says "Listen Closely and You May Detect a German Accent" and another one stating "We Didn't Start With a Clay Model. We Started With the European Car of the Year" - both hinting at the Regal's German roots.

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